SS21 Campaign - lorenz Menswear

SS21 'Championing the Unorthodox'

lorenz Champions the Unorthodox With SS21

London-based menswear label lorenz has garnered quite the reputation for its graphic-heavy garments in recent years. The brand’s ethos of creating a “global community in celebrating the more obscure things in life” has been that since it was founded in 2017 — and for Spring/Summer 2021 it’s no different.

Through the use of nuanced spring-pastels, lorenz presents its latest collection comprising off-kilter graphics, premium fabrics and new characters and faces, including Erik the caterpillar, Naomie the gnome and the gang of the Hot Tub Club.

Stand-out pieces include the Dial-A-Llama shirts — inspired by 1950s Americana bowling shirts, while the classic hoodie has been dressed in a spring pastel yellow with a large hand-embroidered logo on the front. Accessories round out the capsule, including a “Washed Red” bucket hat and a playful gnome incense burner.

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